Investment Information

ADVANTAGES AND BENEFITS FOR INVESTORS

Potential investors have access to numerous advantages offered by the Wholesale Market, as the largest regional logistics center for the exchange, import, and export of fruits and vegetables:

  • excellent location, directly along Corridor 10,
  • 5 km from “Nikola Tesla” Airport;
  • direct access to the Belgrade and regional market;
  • most competitive rental prices in Southeast Europe;
  • legal incentives provided when supplying the public sector;
  • flexible leasing options for warehouses and retail spaces from 100 m2 to 600 m2;
  • on-site packaging and calibration capabilities;
  • more secure business operations and receivables collection;
  • improved product placement and increased sales domestically and internationally;
  • on-site customs clearance available;
  • truck parking terminal – capacity of 120 spaces.

What is the interest of Serbian producers in establishing the Wholesale Market Belgrade?

The Wholesale Market is visited by up to 2,200 buyers daily. It supplies a market of over 3 million residents. A seller at the Wholesale Market Belgrade can distribute up to 1,000 tons of goods.

In the fruit and vegetable sector, Serbia experiences one of the largest annual price fluctuations. One of the reasons is the lack of sales points as well as insufficient storage capacity. Serbia is competitive in production, but not in processing and storage capacity. Sales during the season occur at very low prices, while in off-season periods, when prices are highest, goods are unavailable.

Small producers struggle to integrate into the market chain, and food safety and quality standards are poorly implemented in the fruit and vegetable sector. The Wholesale Market is a place where these standards are applied and accepted. They cannot be introduced by individuals alone but require strong market associations or entities with significant market share.

  • large market
  • wide product assortment
  • adoption of food safety standards and implementation of internal quality policies
  • overall improvement in supply quality
  • greater export competitiveness
  • easier contract agreements
  • modern storage and sales methods
  • sorting and packaging services
  • association and education of producers
  • continuous media presence of the Wholesale Market Belgrade

Why is participation in the Wholesale Market Belgrade important?

Belgrade is a multi-million city and the most affluent market in Serbia, where demand for food significantly exceeds supply. The Wholesale Market relies on logistics centers in production municipalities across Serbia.

In this way, the Wholesale Market Belgrade becomes a key link in the food supply chain across Belgrade and Serbia. Each municipality should have its own trader at the Wholesale Market, along with the necessary number of producers seeking direct product placement.

What is the ultimate goal of the project? How is it a national project?

The overall goal of the project is to establish a comprehensive sales and storage logistics system across the entire Republic of Serbia. In local communities, production grows and local logistics centers are formed. At the central market—the largest in volume and turnover—a trade-oriented wholesale market is established with defined functions and responsibilities.

Within this network of interdependent entities, each participant has its role.