City of Belgrade (through direct capital) – enable maximum competitiveness, which will bring lower prices to all consumers in Belgrade and Serbia and ensure safe and high-quality food.

Production municipalities – association of producers at the point of sale, formation of modern cooperatives capable of supplying large consumer centers throughout the year, development of logistics centers connected to points of sale, including the Wholesale Market.
Establishing easier communication with the relevant ministry to implement joint projects, better awareness of trends in production and distribution, and more efficient use of available project financing services.

Traders – minimal burden in terms of rental costs, enabling modern business operations.

Producers – easier connection with traders, contracting production, increasing competitiveness through the adoption of marketing and quality standards, and for seasonal producers, minimal fees for displaying goods during the supply period.