Company Objectives

“Wholesale Market Belgrade” is a key link in the food supply chain in the territory of Belgrade and Serbia. “Wholesale Market Belgrade” is becoming a place for association, achieving market standards, import substitution, and export contracting.

The key arguments justifying the implementation of such a project can be grouped into several areas in which it generates positive effects1:

increasing efficiency in the trade of food products
connection with regional and EU markets
generation of quality and quantity in food production and consumption
fulfilling the role of a commercial and logistics intermediary in the agricultural products market

“Wholesale Market Belgrade” is a profitable company with exceptional expansion potential, a business entity operating in one of the most перспективе global industries, without significant financial debt.

According to projections of supply and demand trends for agricultural and food products worldwide over a ten-year period, an increase in the consumption of agricultural products can be expected.
The company’s objectives are:

• to achieve more efficient trade of fruits and vegetables,
• to reduce the shadow economy,
• to encourage domestic agricultural production,
• to improve product quality,
• to encourage organized export performance of competitive agricultural
• products from our region.

1 Strategy for the Development of Trade of the City of Belgrade, NICEF 2008 (aligned with the Trade Development Strategy and the Development Strategy of the City of Belgrade); research and literature on which it is based; detailed case studies.